Social Media Marketing

In past 5 years, social media has created the biggest buzz that changed the way consumers perceive, interact with, decide to buy and purchase a brand, product or service. While doing so, it has become one of the most powerful new marketing tools.

Social media marketing is all about communicating, connecting, sharing valuable content with the target market in order to engage and influence their perception and purchasing decisions. In this highly-connected era, a successful social media marketing campaign can help a company to:

• Connect to their customers on a very personal level
• Engage their prospects and interact with them without spending a fortune
• Generate buzz about any new product or service even before it hits the market
• Promote their business/brand/product/ services in the social web domain with
• Get instant reaction and response from the fans about a new product/service.
• Advertize their brand/ product/ service to millions of social media users at once through paid social media advertising.
• Monetize from the leads and sales generated through the social media pages on social platforms
• Build brand loyalty through engagement, social customer service and relationship management that lead to customer satisfaction.
• Leverage from the brand loyalty in case of crisis and as an online reputation management exercise.

At Genfotech, we create unique social media marketing strategies that can help them reap multiple benefits from social media. It supports their business objective and offers great results and better customer experience. We work with all significant social media platforms like – Facebook, Google+, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. We ensure a better social presence, improved brand awareness and better web traffic (not to mention a better sales figure).

When it comes to SMM strategies for our esteemed clients, we only have eyes for three things:

• Connect
• Interact/Engage
• Monetize

Now take a quick look at our end-to-end social media marketing services:

Social Media Campaigns

Our social media experts assist you in planning, managing, and integrating a highly targeted ROI-based social media campaign for your business. These campaigns aim to heighten brand awareness and engage more people with their unique promotional content and concept such as quizzing, trivia, contests, sweepstakes, games, and voting.

From connecting to the maximum number of audience in your target niche to engaging them while building a long term relationship by understanding their needs and serving them, we do it all.

Social Community Management

Our social community management service helps you address right audience. We focus on your target market to create a community around your business. When it comes to community building, we believe in one-to-one engagement and relationship building. And how we do it? We do it by creating and sharing highly engaging value-based content for the social channels, growing the community base, response monitoring, and reporting.

Social Media Account Creating and Management

As a part of our social media marketing service offerings, we-

• Create social profiles for your business on various social networking platforms like Facebook, Google+, Twitter, YouTube, LinkedIn, Instagram, Pinterest etc.
• Manage the same daily with content posting, updates, sharing and response
• Track and analyze social media analytics for regular brand monitoring
• Integrate your website with social media

Social Media Advertising

We also help you in planning and executing effective advertising campaigns on social platforms using our target audience identification process, based on particular demographics, interests, social connections, habits as well as other psychographics.

A successful social media advertising campaign can help you increase your chances of making your mark in the social sphere as compared with your competitors’.

We help in the setting up and execution of advertising campaigns for:

• Facebook Advertising
• LinkedIn Advertising
• Twitter Advertising
• Pinterest Advertising

You can choose different payment options, such as – CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions).

Social Media Monitoring

Our Social Media Monitoring services allow you to know what the world is talking about your business on the social sphere. It is a vital part of our online reputation management services.

We offer customized social media monitoring services by setting up the vital analytics alerts for your business, analyzing and rating the mentions on their sentiments ( positive as well as negative) and responding to them accordingly.

We also provide regular monitoring reports (highlighting the mentions of your brand across social media, news sites, websites, blogs, and forums) and support to help your business respond to the triggers and alerts.