Conversion Rate Optimization

How to enjoy more business from your website? Simple, all you have to do is to turn more of your site visitors into business prospects and subsequent customers. However, achieving this task may not be as easy as it sounds. You must deliver a great user experience that boosts the conversion. And that is where, you can benefit from Conversion Rate Optimization (CRO) service.

Conversion Rate Optimization (CRO) is an art of scientifically increasing website conversion rate from the site traffic you already have. It aims to increase the possibility of your site visitors converting into customers or leads by making them follow a set of calculated actions, such as – website sale, download, membership registration and completed “Contact Us” form.

How CRO Works

Conversion Rate Optimization comprises many strategies to win your visitors over with a superior user experience and compel them to take the actions that transform them from a visitor to a prospect. The strategies are as follows:

• Call tracking – tracking the visitors via calls
• Landing Page Optimization
• Website Usability Testing – Solving technical issues
• Analytics tracking – tracking visitors via analytics

Keyword research, landing page designing, and overall user experience improvement are some of the other tools we use to facilitate the conversion rate optimization process.

How We Work

At Genfotech, we break our CRO services into 4 stages.

Stage 1- Research and Identification

We thoroughly study and examine the way your customers connect with your website to get a better understanding the relation a prospective visitor enjoys with your landing page. We check:

• If there are any issues with the website design
• If the content and layout of the website is user-friendly and topical
• If there is any core technical fault

Stage 2 – Action or development

Based on the identification of problem and best web usability practices, we make necessary changes to the website after discussing with you. We take care of all little details that can impact conversion –

• Color/ contrast
• Size
• Speed
• Legibility
• Call-to-action/ buttons
• Layout
• Proximity
• Alignment
• Flow
• Benefits
• Fields
• Confidence building

When done correctly CRO can drastically reduce bounce rates and shopping cart abandonments.

Stage 3 – Testing

At Genfotech, we believe no changes on the website for the purpose of conversion optimization should be tested scientifically using various methods, such as –

• A/B Split Testing
• Develop a series

We aim to settle for nothing but the best possible conversion rate for your website.

Stage 4 – Reporting

At the end of the testing phase, we offer you a detailed report about the strategies implemented, changes made, its methodology and the findings of testing. Testing the changes in your website often shows substantial improvement in the conversion rate of your website.